Anura

Anura is an ad fraud solution that accurately identifies bots, malware, and human fraud.

Anura’s solution mitigates ad fraud allowing advertisers to invest more resources towards growing their business. The Anura solution works to eliminate false positives by only marking visitors as fraudulent when it is 100% confident the visitor isn’t real.

Benchmarked against validated conversion data, Anura is able to ensure the accuracy and thoroughness of the solution. Anura also offers the most detailed analytics dashboard to provide the proof of fraud. With a combination of machine learning and experienced engineers, Anura can detect even the most sophisticated fraud techniques in real-time.

Key features

Increase campaign performance
Reduce chargebacks
Reduce wasted ad spend
Reduce TCPA issues

Office Location

HEADQUARTERS

Suite 201

222 Carter Drive

Middletown, Delaware, 19709

United States

(888) 337-0641

Anura Data

Founded:	2006
Employees:	36
Revenues:	$7 Million
Social Presence:	-
Website Traffic:	-

Sources: Company Data, Press Reports, Linkedin, Twitter, Owler, SimilarWeb

Anura Info

Types:	Ad Fraud
Ad Formats:	-
Models:	-
Trading Models:	-

Articles from the Anura blog:

Stop Fraud Where It Begins, Including at Home with IoT and CTV Without knowing your business or your target audience, we feel confident that a refrigerator is not your ideal buyer. Yet last year, an ad fraud scheme routed ads that were intended to reach connected...
CAPTCHAs Hurt User Experience | Seamless Ad Fraud Detection Your website was designed to encourage human interactions like creating an online account, posting comments and reviews, and completing lead forms. Unfortunately, malicious bots can also do all these things...
FCC Regs Kill Lead Gen Industry | Importance of Ad Fraud Solution Whether you’ve been naughty or nice, if you’re in the lead generation industry (or one of the small businesses relying on it), the Federal Communications Commission (FCC) is leaving a lump of coal...
Facebook Lead Generation Tools | Stop Social Media Fraud With more than three billion (with a “b”) monthly active users worldwide, Facebook remains the most popular social media platform. With more than 10 million advertisers, it is one of the most popular...
Fake Clicks | Ad Fraud | Where do Fake Clicks Come From Have you ever met a friend for lunch and noticed they were carrying a trendy designer handbag or sporting an expensive watch? If so, you may have wondered if they won the lottery or if it was a gift from...

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