Augmented Reality App Developers (2023)

Updated: December 18, 2023

This guide will cover the best augmented reality app development services, how much it costs, top app development features, and how you stand to benefit from using augmented reality app development companies.

Augmented reality (AR) is a digital view on top of the physical world in which real-life objects and environments are enhanced by design.

This is different from virtual reality (VR), which immerses the user in a different world or location, shutting out the physical world completely.

In our directory, you can find the best augmented reality app developers and app development companies. Each of them has full expertise, allowing you to choose the right developer for the job.

This guide will cover everything you need to know about augmented reality app development.

What is an augmented reality app?

An augmented reality mobile app (known as AR for short) is mobile software that integrates visual content into the user’s real-world environment.

The technology received a lot of engagement back in 2016 when Nintendo’s Pokémon Go made it possible to interact with Pokémon that were superimposed over the real world via mobile phone screens.

For this magic to work, virtual 3D images are overlaid on real-world objects based on their geometrical relationship.

Top Augmented Reality App Developers

AR can be found in gaming, education, training, and other fields, and there are no signs that the adoption of the technology is slowing down.

Types of augmented reality apps

Examples of augmented reality apps can be found in the following fields:

  • Gaming apps
  • Education apps
  • Utility apps
  • Entertainment apps
  • Lifestyle apps
  • Location specific-based apps
  • Real-time location systems (RTLS)

AR app developer example

Source: TechArt

No matter which apps use augmented reality, ongoing support is available across multiple platforms, including Windows, iOS, Android, and Linux.

Apps use augmented reality to map the environment where an object or user is located and to track all their movements from there.

The app can remember the physical position of objects, place virtual objects relating to spatial positions, and track all movements of real-world objects.

A good example of this is an app that allows you to plan for (and test) furniture and home improvement products before buying them.

Why should I develop an augmented reality app?

AR is entering the mainstream, and the technology will affect companies in every industry and many other types of organizations, from universities to social enterprises.

For instance, organizations such as Amazon and Facebook are already implementing AR and seeing a major impact on their quality and productivity.

AR apps are unique in that they optimally use a mobile device’s GPS, compass, and accelerometer to accurately pinpoint location–this opens up thousands of new ideas for apps that can enhance people’s lives.

Using AR technology enables you to deliver engaging and interactive customer experiences to drive sales and increase brand loyalty.

You can also elevate learning and development modules with feature-rich, interactive apps that present digital content in new ways.

AR app developers can design overlays that let users view product sizes, colours, and features at the single press of a button.

AR app developer example

Source: LeewayHertz

Developers themselves have numerous tools in their arsenal to create AR apps, and augmented reality mobile app development is actively supported by both Google and Apple.

Each platform has its own software development kit (SDK) for augmented reality experiences without the need for mediators. For example, ARCore for Android and ARKit for iOS.

With a world of possibilities and the tools to achieve them then, AR is an exciting place to be and is set to become integral to the mobile experience.

What is the augmented reality app development process?

You need to develop the best augmented reality app possible. One that loads quickly, runs smoothly, and offers great service.

Building an augmented reality app is about following a specific process that ensures nothing gets missed during development.

You can find a streamlined step-by-step guide to the app development process below.

1. Identify the niche

The first step to developing an augmented reality app is to select a suitable niche.

You need to think about things like the type of app you wish to build, what it does, and, of course, which area you want to focus on.

You need to be sure you’re aware of what you’re legally allowed to do while developing an augmented reality app.

Most countries have a set of legal requirements that you must comply with, and each will typically follow safeguarding systems.

3. Competitor analysis

You’ll need to analyze your competitors. Most niches are highly competitive due to the potential audience you can reach and the value you can offer.

It’s important to analyze your competitors, find out the advantages you have against them, and see how long it took them to become successful.

Doing so will put you in a much better position to be able to list the features of your augmented reality app and set out the value you offer.

4. Define essential features

Now you need to choose the essential features for your augmented reality app.

You don’t need to cram your app with endless features, but you must create a robust solution with features that’ll make your augmented reality app more user-friendly.

Shortlist all those features you can’t imagine the app would function without, as this will provide a plan to move ahead.

5. Build a team

An experienced team of experts will allow you to create a great app. Most brands alone won’t have the experience to develop an augmented reality app without support.

Therefore, be sure to hire a team of developers or work with a reputable app development company with the relevant expertise.

You need to be able to build a great augmented reality app without stress along the way.

6. Estimate the cost

You need to consider many factors for determining the cost of your solution, from the app’s features to legal compliances.

It’s best to estimate before starting the augmented reality app development process–you can do this by preparing your project’s scope document with a budget and timelines.

AR app developer example

Source: Juego Studios

7. Produce an MVP

An MVP (minimum viable product) is the version of your app that serves as proof of your app’s concept and includes the minimum amount of features to be able to try it–it’s typically the most basic version of the app you’ll see.

This step enables you to get early feedback on the app and minimises the risk of your idea going wrong.

You’ll also be able to increase your app’s scope of improvement and reduce overall risk factors.

8. Upgrading and improving

Your app development process shouldn’t stop after the augmented reality app gets launched.

Instead, keep improving and upgrading it as the feedback comes in–the process is a gradual one rather than instant.

The improvement of processes and products should be made by adopting new technologies and providing quick responses to customers’ problems–this ensures the app goes from success to success.

AR app developer guide

AR mobile apps are a growing and increasingly competitive sector–AR could surpass $70-75 billion in revenue by 2023–so you’ll need the best app developers for the job.

You can find our app developer guide here.

Augmented reality app development best practices and features

Here are some of the main aspects to consider when developing an augmented reality app, including best practices as well as essential and advanced features.

Implement cues

Cues are a key part of any good UX experience, as they offer direction for users. Visual cues also help show users any off-screen elements, such as buttons you can hover over for extra features.

For AR apps, cues should be able to monitor specific facial gestures and body movements or move with nature or objects in an effective manner.

Don’t neglect colour and text

Don’t forget to put thought into your colour scheme and the fonts you use when identifying specific objects or measurements.

For text, make sure it is relatively large and easy to read but not overpowering. Choose a font that works well with your color scheme and environment.

AR app developer example

Source: Add Reality

Ensure the AR feature is self-sufficient

Placing a virtual object in a real environment typically comes with some cost to mobile users, as they may need to find the right location for the object.

It’s a good idea to allow users to make some adjustments to the virtual object within the AR scene–in other words, the design of the AR interaction shouldn’t require the user to quit the experience in order to find that additional information.

Essential features

Your augmented reality app will need to offer a line-up of essential features.

The MVP is the minimum standard to showcase your product to your target audience, and the features must meet the most essential functions of mobile apps.

These are some of the key features your app needs to have:

1. Built-in integrations

2. Push notifications

3. User support

4. Fast-loading content

5. Location-based services

6. Easy-to-navigate UI

7. Fast loading times

8. Search options

9. Strong data protection

10. Bright and bold colours

Focus on augmented reality app features that provide the greatest value to your customers. Gather feedback, let users tell you what features make sense to them, and then implement the changes when possible.

AR app developer example

Source: Hyperlink InfoSystem

Advanced features

Advanced features are optional, but they allow your augmented reality app to offer value to users. Advanced app features include the following:

1. Augmented reality image gallery

2. Multilingual campaigns

3. Enhanced audio processing

4. 3D models

5. 3D animations

6. Custom-made AR buttons

7. AI support

8. Chatbots

9. Smart data

10. IoT integration

Of course, the more advanced features you add, the higher the cost of the app’s developmentWhen deciding your budget, be sure to keep track of your overall costs.

How much does it cost to develop an augmented reality app?

Development costs of augmented reality apps vary. Below are the average estimates, as well as a few other things to keep in mind:

  • The average AR app will cost between $7,000 to $50,000 to produce
  • For an app with a more complex structure and system, it can cost up to $200,000
  • The most complex AR apps are augmented reality games. They can cost up to $250,000 and beyond
  • An AR app can cost between $5,000–$10,000 for a demo app

Depending on your business, you’ll need to have access to a few different teams that can assist you during the augmented reality app development process.

The good news is that it’s a flexible model where you can adjust the budget according to your need. That said, it’s best to contact an app development company for an estimate before doing anything else.

SDKs for AR app development

Here are some AR app developer SDK tools, including the cost and platforms available in the table below.

SDK Tool Pricing Platforms
ARKit $50 per month iOS, Android, Smart Glasses, Windows for tablets
ARCore $2000+ per app Android 7+ and iOS 11+
ARToolKit This is currently free and open-source iOS, Android, Windows, Linux
EasyAR This is currently free Android, iOS, Windows
MaxST $50+ per month Windows, Android, iOS

Here we’ve put together for you a list of the best AR app developers so you can upgrade your strategy.

How can I benefit from augmented reality app development services?

Partnering with augmented reality app development companies allows you to create apps that enable customers to connect with you on a new and exciting level.

These expert app developers let you take advantage of the significant opportunity available while keeping things as hassle-free as possible.

Mobile app developers create stunning AR apps that use the latest tools while meeting expectations.

AR app developer example

Source: MobiDev

Some of the key benefits of augmented reality app development companies include the following:

  • Affordable development costs — AR apps can be cost-effective, easy to develop and fast to deploy, and developers can supercharge them further.
  • Better functionality — App development companies provide excellent functionality and usability with top-notch features.
  • Custom plans — Bespoke AR app development plans that are designed to fit all needs.
  • Stronger security — AR apps get built with increased security using the latest app encryption technology.
  • Efficient data management — Smarter data management solutions that protect company and user data and help you stay compliant.
  • Professional communication — Communication at every critical stage of your app development journey.

If you’re planning to design an augmented reality app, getting a free quote from mobile app development professionals is usually a wise move–this is especially true if you’re a beginner or just starting out.

Get started with the best augmented reality app developers

The most critical reasons for having an AR app are the following:

  • Increased accessibility of mobile services
  • Creates new experiences for offline and online shopping
  • Project managers can monitor work progress in real-time through AR apps
  • GPS mobile apps with AR can show tourist routes and directions
  • The technology is unique and highly noticeable
  • Augmented reality apps typically receive more virality
  • AR interactivity maintains a high level of user retention
  • AR mobile apps allow workforce training without risk

There are a number of app development companies that take on AR app development projects and have app developers with experience specifically catered to these apps. Here we’ve put together for you a list of the best.

List of augmented reality app development companies

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How it works

Do you need a mobile app for your business?

Chances are either you’re on a quest to find a professional team that will craft a great app to facilitate your business or you’ve got one already and aren’t quite happy about it.

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It works really simple:

  • You fill in the form with requirements for your app
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