A New Approach in UA: Concept to Reality

In today’s competitive app market, capturing and retaining the right audience is a paramount. As industries continue to evolve, convincing users about the unique value of your product has become increasingly challenging. 🚀

InnoGames GmbH’s Performance Marketing Manager, Deniz Kekeç delved into a new approach in User Acquisition: narrative marketing. She explains how rather than simply explaining the product, InnoGames immersed users in its story. ✨ 💯

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