Powerful knowledge bombs from ebooks, white-papers and presentations produced by the world’s top app and social media leaders

Featured App Store Peer Group Benchmarks Dashboard Monitor key metrics across various App Store categories, enabling you to benchmark your app’s performance over time. Featured The Mobile Analytics Taxonomy Spreadsheet The Taxonomy Spreadsheet will help you maintain a good overview of everything you're currently tracking and the state of each data point. Featured [Guide] 5 Data-led Growth Strategies for Mobile Apps In this guide, you’ll find five data-led growth strategies to help you increase user retention, decrease churn, and deliver a more perfect mobile customer experience, as told by industry experts from Yodel Mobile and FullStory. Featured The State of Customer Messaging in 2023 See how transforming your LTV:CAC ratio by shifting focus to user retention can drive growth and help your app grow in leaner times in OneSignal’s latest report. Featured The Subscription Stack A comprehensive framework for mobile subscription businesses, taking in user acquisition, engagement, and retention. Featured The Creative Playbook for Performance Marketing A framework to channel creativity into systematic processes that ensure incremental - and scaleable - creative hits. Featured Mastering App Growth in 2023: Insights From Category Leaders What makes category leaders succeed in 2023? Unlock the full research and discover the blueprint for long-term app growth, including insights from 600+ top brands. Featured Games Gone Global Remerge’s guide covers best practices for marketing a mobile game, including which locations to prioritize, how to spend budgets for UA and retargeting campaigns, and ways to improve creatives.    Featured Maximize User Acquisition With Machine Learning Solve the puzzle of user acquisition with AI. Improve marketing efficiency, make informed campaign decisions, and beat your KPIs with the help of predictions. Featured madduck’s Developer’s Guide to Subscription Business This guide gives a balanced overview of the mobile subscription business. It is intended for ambitious mobile teams trying to scale up their apps by providing all the basic information on how this universe works and pointing out its... Featured Identity: Decoded – A guide to navigate the identity discussion Whether you’re an app developer or advertiser, you’ll find timely, actionable ideas and insights in “Identity: Decoded.” Packed with insights from experts across the industry, this ebook is a must-read for anyone in ad tech. Featured The Complete Guide to Promotional Content and In-App Events Promotional Content Events (PCEs) and In-App Events (IAEs) are a powerful means to attract and engage users. In this Playbook we run through common strategies based on best practices developed at Phiture. Featured Want To Scale Your App To 1M Users? Get The 10 Questions Every App Business Owner Needs to Answer To Turn Their App Into A Multi-Million Dollar Business Featured Get More Brand Dollars for Your App Download the guide about the tremendous opportunity for mobile app developers to capture new brand revenue, while keeping your performance budgets - and maintaining a great experience for your users. Featured The Ultimate CPP & IAE Guide To Boost ASO Performance Learn how to best utilize CPP & IAE from the ASO experts at Gummicube! Unlock new opportunities to expand visibility and conversion potential. See how a strong ASO foundation with an understanding of these features is key to success! Featured The Ultimate Guide to Mobile Push Notifications Mobile push notifications are an irreplaceable channel for your app. This eBook provides the benefits, best practices, and industry examples that can help inform your omnichannel messaging strategy. Featured Custom Product Pages Playbook The complete CPP Playbook, from Custom Product Page use cases and designs to measuring CPP performance. 7 Trends in App Engagement Download our 7 Trends in App Engagement Guide, covering the seven most important app engagement trends and strategies to keep an eye out for in 2024. MMP Buyers Guide Your guide to the MMP landscape. Learn everything you need to evaluate and select the perfect MMP for your app. The COMPLETE 2022 Guide To App Marketing What worked well in 2021 will not work in 2022. In this 39-Page Guide, you will discover what's working now for the most successful apps in the world today. The app ecosystem is one of the fastest-moving industries on...

By signing up you agree to our privacy policy. You can opt out anytime.