Betting Affiliate Programs (2023)

Updated: December 18, 2023

This guide will cover everything from being a betting affiliate marketer, how you stand to benefit from getting involved, and how to choose the best betting affiliate programs available.

Betting affiliate networks connect mobile publishers with affiliate programs that allow them to promote betting-related offers.

This includes betting on sports, horse racing and other events.

Affiliate marketers are required to bring customers to sites so they can perform actions, like filling in and signing up for a new account.

Affiliates get paid with each successful signup or action in this vertical.

Betting offers are a particularly profitable niche in mobile affiliate marketing as consumers like to bet on the go.

Here we’ve put together the leading betting affiliate networks that cover offers for all major mobile operating systems.

What is a betting affiliate?

Betting affiliate marketing is essentially a form of advertising in which you get paid to refer customers to online merchants–you receive a commission every time you persuade someone to visit an online betting site to make a purchase (or place a bet).

Becoming a betting affiliate is an excellent way to generate passive revenue.

Anyone can sign up for an affiliate account at an online betting site, with there being next to no entry requirements.

Top Betting Affiliate Programs

Once an account gets set up, you’ll get given custom links designed to track every visitor you send to the betting site.

Below you’ll find the main pros and cons of betting affiliate marketing:


  • Online betting affiliates can make large amounts of money if they do things right and work hard.
  • Nearly every mainstream gambling site has an affiliate program, so plenty of choices exist.
  • Special links and marketing materials get provided that you can quickly post on your site.
  • The vast majority of online betting affiliate programs offer one of two commission plans: revenue share and CPA. You can earn good money with both.
  • You aren’t responsible for functional details such as payment processing and supplying customer support.

The affiliate marketing model

Source: Kinsta


  • Most betting affiliates don’t stick with it long enough due to the persistence required.
  • How these companies treat their players can affect your reputation as a business owner.
  • Earnings at first may be too low, and there’s little in the way of guidance.
  • The average referral is a small-time player who doesn’t generate much revenue–although this can quickly add up.

Sports betting affiliate offers are often high-paying and prevalent.

There’s a lot of potential for affiliate marketers and brands that find a good match. Other betting affiliate network benefits include the following:

  • Affiliate networks tend to pay quickly — within 30 days, which is no different for the betting niche
  • CPA (cost per action) is one of the most prevalent models in betting affiliate marketing, which can work well for everyone
  • Features a dedicated audience which can boost overall engagement and revenue earned

How does betting affiliate marketing work?

Almost all gambling sites have a betting affiliate program that offers payment in return for you sending them new customers.

Betting affiliate marketing, in a nutshell, is where affiliates drive traffic to an online merchant.

Once you create an affiliate account, the program will give you unique links you can post on social media or publish on your site–these are called referral links.

When someone clicks on a custom referral link, that person gets sent to the betting site.

If that person goes on to sign up for an account, makes a deposit and gambles, you earn a commission–it’s as simple as that.

Betting affiliate program example

Source: Paddy Power

The steps to get started typically look like this:

1. Choose your desired affiliate program

2. Sign up for an affiliate account–this usually takes a few minutes to complete, although some networks do take longer

3. Acquire your affiliate links

4. Decide the plan on how to use your marketing material–generally on your site

This process is even more straightforward if you already have a growing website up and running.

If not, you’ll need a hosting plan and domain name and will need to set up a site beforehand.

Lastly, if there’s a wait for your application to be approved, it’s always worth signing up for extra affiliate programs in the meanwhile.

How can you benefit from betting affiliate networks?

In many ways, as long as you’re realistic about what’s possible at the beginning.

You have the opportunity to earn money in a passive and highly flexible manner, which can become a full-time job.

Most networks provide you with all the materials you need, so there’s very little expense other than the cost of running a site.

Some networks even provide support from a professional marketer to help you find an approach to your audience to generate high-income levels.

One common worry is how you get paid, but most networks allow you to choose your payment method; there are often various methods too.

What’s more, payments are typically made weekly, and the minimum amount for withdrawal is usually low–it’s not uncommon to find $30 as the set threshold.

If you don’t make the necessary amount, the balance simply gets carried over to the next week or month.

Betting affiliate network example

Source: Betting Gods

Also, conversions in this niche tend to be high, and the lifetime commission rate can be up to 40% per player.

Most networks provide a private area where all the necessary information waits inside a convenient dashboard.

From these dashboards, affiliates can usually find statistics in real-time, so you can see what’s working and what needs improvement.

The best betting networks even provide personal support assistance for help in all matters.

Referral programs are one the most popular ways of making money for site owners, so those with a website or other popular channels can start to feel the benefits immediately.

For betting affiliates, learning how to write is an essential skill, as most information and advertising on the internet still involves writing in some form or another.

If you can write in a way that is engaging and produce content that visitors find helpful, you’re already halfway there.

A betting affiliate program is an opportunity to earn money by promoting a quality product using provided promotional materials; just be sure you sign up with a first-rate network.

What to look for in betting affiliate programs?

Many are available, so how do you choose the best betting affiliate program? We’ve listed some key areas to concentrate on overall.

Customer service

Some of the best betting affiliate networks offer excellent customer service, up-to-date user software to help you track conversions, and a dedicated account management team.

The levels of customer support vary, but at the minimum, you should look for email and live chat support and a network that responds in around 48 hours.

Revenue share vs cost per acquisition

Revenue share is when you share a percentage of the money spent by a customer you sign up. CPA is where you receive a flat fee for every new player you sign up overall.

Both have advantages and disadvantages, but ideally, CPA is a better bet here, at least when starting out, as you don’t want to wait for your players to spend money–something they might not do at all.

Cookie lifespan

You might be bringing a lot of clicks to your betting network, but that’s not great if they aren’t getting tracked–this is why cookie lifespan is so important.

The longer the cookie, the better; you’ll have more time to get rewarded for signing users up. Look for cookie lifespans of at least 15 days and remember the very best lifespans go up to 45 days and more.

What are the biggest affiliate betting offers and their platform?

Here are some of the biggest betting affiliate offers along with their platform in the table below.

Platform/Company Affiliate Offer Payout Data
Paddy Power Per referral — depending on what type of game funds are deposited Between £15 and £20
5K Betting System Every new user that signs-up and deposits money  $20.31
Betfair Promote their custom offers Up to 30% revenue share
888 Each customer that signs up 5% revenue share
Draft Kings Sign customers up, and earn for the first 30 days of their winnings Earn 40% commission

Get started with the best betting affiliate networks

Betting affiliate programs are a fantastic option for both beginners and experts and allow you to earn passive income and sometimes far more.

Keep your eyes open for new betting affiliate programs, and always check the commission rates of each.

Be sure to check out our top betting affiliate programs list and start boosting your income. We’ve put together the ultimate betting affiliate networks.

List of betting affiliate programs and offers

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